We need to be aware of the fact that all forms are related to ‘action’. The main purpose of these forms is to motivate the troops to take action. Either if it’s time for you to receive your newsletter or just download your recent white paper, all you want is for those who are reading it to actually do something about it – which is known as a ‘conversion’.
However, conversions are not supposed to happen by accident. Your style attracts the eye of people. That is why, it is important that you start your form in a way that is interesting for those who are reading it.
The worst thing any developer or designer can ever do, is to overlook when making their forms. This costs conversions.
Following are some tips that will help you to increase the effects of ‘motivation’ in your forms:
Designers usually take care of errors at the end of their form. This means that, the process that we leave at last usually gets less amount of attention.
When developing a form, there often comes a time when the error leads you to a 401 page or, you could even receive the message when you’ve completed your form. This somehow, is a signal that one should never come back to that form.
In the nick of time, your confusions will start to drown you and you won’t be sure of what to do.
Errors usually occur due to a design flaw. That is why, it is important to keep checking for errors and keep track of where you’re going with the form. There are also some great error handling systems that can help you to improve yourself.
The next thing that might be coming your way is ‘the use of visual cues’. Often some forms land of solitary pages, which makes them easy to find and that’s just one way to make people to make people read your forms. But, that doesn’t mean that you will get conversions, automatically.
We all are aware that forms are all about taking actions and directional cues are signals that tell a person to take action. Cues can refer to shapes, texts, photos and videos. But, it’s all about how you use them. You can’t just keep adding them in un-appropriate places.
You can’t just rely on a design to do your work for you. It’s proven that 0.5% of women and 8% of men have a color vision deficiency. Just communicating with visual-only cues will not make it work for you. Having a ‘submit’ button on your form can help to develop interest.
Buttons are very important for users because it helps them to get directions like having a ‘Get a quote’, ‘Open an account’, ‘Download’, or ‘Go to checkout’. Quality text also matters. That is why, it is important for you to create the most attractive buttons for your users.
You can now have a better relationship with your customers through creating forms that deliver excellence and value. Consider using a tool like Online Form Builder to help bring consistency, pro-typing, and branding to form's data collection process. We at the Online Form Builder tool, utilize many of these practices to help deliver effective communication when customers build their forms through drag and drop tool.